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This expansive database consists of African American households that are underbanked. This term refers to consumers that have poor access to mainstream financial and credit services offered by banks. These individuals rely on using cash for their intended transactions. They are often customers of check cashing stores and payday lenders. These consumers are often interested in establishing credit and welcome invitations to apply.
They are an ideal target audience for secured credit cards, subprime financial offers, promotional rates, low cost insurance, mail order catalogs and more.
This one-of-a-kind database has been enhanced with over 100 demographic and lifestyle selects, making segmenting possibilities limitless.
Deliver your message to these eager consumers today! |
