|
COUNTS THROUGH 04/04/2019 |
|
|
| 4,982,335 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
|
|
|
Having money is one thing, knowing how to "spend" the money is the best thing, especially for marketers. Regardless of affluence, this list identifies those households with kids where cash is flowing. Consumers in these households are on-the-go and need to add convenience to their lives. These consumers are great candidates for credit vehicles, technology offers, sports equipment, entertainment offers and intelligent discount offers. This is one of the nation’s most comprehensive and responsive consumer files. This database is comprised of data collected from hundreds of different sources including but not limited to, compiled data, transactional data (RFM) and self-reported survey data. The complete file is rebuilt every 6 weeks. One third of the households on file are survey responders. Over two thirds of the households carry actual transactional data from retail, digital and catalog purchases. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, COMPILED LISTS, AFFINITY LISTS, INTERNET/ON-LINE, DIRECT RESPONSE, SINGLE BUYERS, MULTI-BUYERS, RETAIL/POP, BUYERS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
85% FEMALE 15% MALE |
|
|
| AGE |
|
| BIRTH DATE |
|
| DEMOGRAPHIC CLUSTERS |
$20.00/M |
| DUAL INCOME HOUSEHOLDS |
$18.00/M |
| DWELLING UNIT TYPE |
$2.50/M |
| EDUCATION |
$10.00/M |
| ETHNIC/ETHNICITY |
|
| GENDER |
NO CHARGE |
| GEOGRAPHY |
NO CHARGE |
| HOME OWNER |
$5.00/M |
| HOUSEHOLD INCOME RANGE |
$5.00/M |
| INCOME |
|
| LENGTH OF RESIDENCE |
$2.50/M |
| MAIL ORDER BUYER BY CATEGORY |
$20.00/M |
| MARITAL STATUS |
$2.50/M |
| NETWORTH |
$15.00/M |
| PAYMENT TYPE - BANKCARDS |
$10.00/M |
| RECENCY |
$25.00/M |
| RURAL, SUBURBAN, URBAN |
$3.50/M |
| SINGLE PARENT HOUSEHOLDS |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$0.00/M |
| FTP FILE |
$25.00/F |
|
