|
COUNTS THROUGH 10/28/2024 |
|
|
5,020,855 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
303,546 |
MONTHLY HOTLINE |
+
$10.00/M
|
|
EMAILS |
+
$20.00/M
|
|
The most responsive donors are repeating donors - those who have donated multiple times and for multiple causes. The Donor Predictor File of multi-donors has the highest propensity of donating again to a variety of causes, ranging from health-related to political causes. We have linked donor responsiveness with our file of recent mail order buyer transaction data to further enhance responsiveness. Consumers on the Donor Predictor File tend to be an older audience which means these are households with grandparents who buy apparel, gardening supplies, health and fitness books, insurance, and a myriad of other products for themselves. And, of course, children's products for their grandchildren also rank high among their purchases.
Donors by Type: +$7.50/M each
Animal Causes
Children's Causes
Environmental Causes
Health-Related
Religious Donors
Political Causes
Veteran Causes
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, DIRECT MAIL SOLD, TRANSACTIONAL AND SELF-REPORTED |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 48% MALE |
|
AGE |
$6.00/M |
APPAREL BUYERS |
$7.50/M |
BANKCARD HOLDERS |
$10.00/M |
BOOK BUYERS |
$7.50/M |
CHILDREN'S PRODUCTS BUYERS |
$10.00/M |
DONORS BY TYPE |
$7.50/M |
ETHNICITY BY TYPE |
$10.00/M |
FOOD & WINE BUYERS |
$7.50/M |
GARDENING |
$7.50/M |
GENDER |
$6.00/M |
HEALTH & FITNESS |
$7.50/M |
INCOME |
$6.00/M |
INSURANCE |
$10.00/M |
INVESTORS BY TYPE |
$7.50/M |
MAGAZINE SUBSCRIBERS |
$7.50/M |
ONLINE SHOPPERS |
$10.00/M |
PET OWNERS |
$7.50/M |
PRESENCE OF CHILDREN |
$5.00/M |
QUARTERLY HOTLINE |
$5.00/M |
STATE, ZIP, SCF |
$5.00/M |
SWEEPSTAKES ENTRANTS |
$7.50/M |
TRAVELERS |
$7.50/M |
ADDRESSING |
KEY CODING |
PLEASE INQUIRE |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUNNING CHARGES |
$8.00/M |
ZIP+4 |
$6.50/M |
|