Caregivers by DSA are providers of health care for family members and professionals. Caregivers to family members are self-reported from online sources. The professionals are sourced from reported occupations. This audience directly effects purchasing decisions for health products, home safety aids and services. The file is available at postal, email and for digital campaigns.
Self-reported caregivers to family members have indicated they are responsible for the finances, prescriptions, doctor appointments and purchasing products & supplies they need. This information has been provided as part of responding to online offers for insurance, health product and services. The professional care givers are home health aides and are identified by their reported occupation.
File Sources: Responders are from direct mail, retail, and online activity. Business occupation is from government records.
Special Selects: Age, Income, Pres. Of Children, Mail Order Buyers, Credit Card Buyers, Exact Age of Responder Month/Year. In addition, selectable: Person being cared for Age. Business Professionals selectable by area of specialty such as Home Health Aide, Speech, Hearing, Physical and Respiratory Therapists and general Rehabilitation services.
MINIMUM: 7,500 postal mailing
File Updates: Monthly
Email: 25,000 Minimum - All email addresses have been opted in for 3rd party offers.
HTML & Plain Text Required. Creative Required for Approval. 2 Tests included. Additional Testing at $100/F Client to supply: Seed List, Subject Line and Creative must contain clients full address information. Prepayment required on all email orders.
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