|
COUNTS THROUGH 07/01/2022 |
|
|
| 100,312 |
TOTAL UNIVERSE / BASE RATE |
$110.00/M |
| 76,599 |
LAY BOOK BUYERS |
+
$110.00/M
|
| 20,894 |
INSTITUTIONAL |
+
$110.00/M
|
| 912 |
BOOK STORE BUYERS |
+
$110.00/M
|
| 1,907 |
CLERGY/RELIGIOUS |
+
$110.00/M
|
|
|
|
Our Sunday Visitor's mail order book buyers are the most engaged and faithful readers. Often seeking out quality works of prayer books, apologetics reference, lives of the Saints, and Bibles, these buyers are both established and active in supporting church organizations. Renters have the option of all buyers or choose from one select with no additional charge.
- 83% are homeowners.
- 45% have household income of $50,000+
- 72% have resided at their current address for 5+ years.
- Median age of book buyers is 52.
|
|
| POPULARITY: |
 96 |
| MARKET: |
BUSINESS AND CONSUMER |
| CHANNELS: |
|
| SOURCE: |
SINGLE BUYERS, MULTI-BUYERS |
| PRIVACY: |
OPT-IN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
|
|
| CLERGY/RELIGIOUS |
$5.00/M |
| GEOGRAPHY |
$5.00/M |
| LAITY |
$5.00/M |
| RECENCY |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| EMAIL |
$30.00/F |
| NTH NAME |
|
|
