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Sarah Raven’s Kitchen & Garden offers unusual plants, gardening hardware and kitchen accessories personally selected by Sarah Raven, the well known BBC presenter and author.
Customers targeted are upmarket ABC1 buyers, aged 45+, with a high average order value. Customers have been recruited through direct mail, advertising in the national press and national specialist magazines. Customers are then mailed a refined series of promotions with offers differentiated by season
The Sarah Raven file will work very well for upmarket mail order offers, charity appeals, publishing, financial mailers and many more.
• File Breakdown: Females 80%
• Socio Economic Groups: ABC1
• Average Order Value: £50+
• Age Group: 45+ years
• File Breakdown: Buyers Only
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