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Pia Jewellery celebrates passion for truly creative design. Some pieces are classic, others have been inspired by nature or reflect a cool modernity. The Pia collection is lovingly crafted to the highest standards and offers their customers a great gift idea for any occasion.
The profile of the file shows that the typical customers are upmarket females. They are home owners who are interested in the finer things in life such as fine wines, theatre and the arts. They are proven mail order buyers with a high average order value and credit card usage is high. The customers have been recruited through cold mail and the website www.piajewellery.com
The Pia Jewellery file will work very well for mail order companies, charity appeals and publishing and travel offers.
• File Breakdown: Females 85%
• Socio Economic Groups: ABC1
• Average Order Value: £57
• Age Group: 40+ years
• File Breakdown: Buyers Only
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