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Jolliman has been setting the standard in off-the-peg comfort for over 50 years. Their large selection of quality products include shirts and trousers, jackets, sweaters, pyjamas, bath robes and many accessories.
Customers are recruited via their website (www.jolliman.co.uk), advertising in the national press, and direct mail targeting the grey market. Customers tend to be aged 50 plus, homeowners, 64% male and 59% are retired.
We firmly believe that the Jolliman list provides a fantastic opportunity to target responsive mail order buyers. The list will work very well for mail order, charity, travel offers, publishing and financial products.
• File Breakdown: Females 64%
• Socio Economic Groups: BC1C2
• Average Order Value: £40
• Age Group: 50+ years
• File Breakdown: Buyers Only
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