The American Senior Cruise Enthusiasts file is comprised of seniors ages 62+ who actively enjoy taking cruise vacations. The majority of these seniors are enjoying their retirement, many of whom have allocated savings specifically for travel purposes and are ready to take advantage of travel deals. They cruise either as couples, alone, with family or extended family, with other seniors, or on organized group trips via community, religious or senior focused organizations.
These senior cruisers enjoy a wide variety of cruise lines including contemporary, premium, luxury, specialty and river cruises. Length of the cruise vacations vary anywhere from two to three night voyages, to six day, seven day, ten day, or fourteen day trips, all the way up through 90+ day world cruises. Popular destinations includes the Caribbean, Europe, Latin America, Alaska and Asia.
Demographic selects include age, income, net worth, marital status, retirement status, ethnicity, education, homeowner and geography. Travel selects include domestic cruise travel, international cruise travel, and other travel related activity based selects such as wine enthusiasts, spa enthusiasts, golf enthusiasts, water sports, outdoor activities, dining, shopping and much more. Many of these senior cruisers plan pre or post voyage overnight stays in ports of departure or return and are therefore receptive to hotel and resort promotions at cruise port cities.
This file is ideal for cruise offers tailored toward seniors with disposable income and available time to take advantage of travel specials year round, especially for offers from cruise lines direct, travel agents, travel publications, websites and social media, travel clubs and associations, and much more!
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