Afibel, Buyers Only (UK) Mailing List

The Afibel catalogue was launched in 2003 selling fashion for the elegant women. Afibel is the catalogue for pret-a-porter style and they are committed to offering their customers elegance, comfort and quality at great value prices.

SEGMENTS COUNTS THROUGH 10/23/2012
98,006 TOTAL UNIVERSE / BASE RATE £110.00/M
 72,860 0-12 MONTH BUYERS     £120.00/M
DESCRIPTION

 

The Afibel catalogue was launched in 2003 selling fashion for the elegant women. Afibel is the catalogue for pret-a-porter style and they are committed to offering their customers elegance, comfort and quality at great value prices.
 
Afibel have recently introduced a wide range of menswear, items for the home and well-being to their elegant product range. The buyers have been recruited predominately through cold mail which ensures that the data is mail order responsive.
 
This is the first time the list has been made available in the UK and as such provides a fresh stream of quality data. We firmly believe that the Afibel list provides a fantastic opportunity to target responsive mail order buyers. The list should work very well for mail order, charity, travel offers, publishing and financial products.
 
File Breakdown: Females 93%
      
Socio Economic Groups: BC1C2
 
Average Order Value: £35
 
Age Group: 50+
 
File Breakdown: Buyers Only
 
ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: BUYERS 
PRIVACY: OPT-IN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: UK 
GENDER: 93% FEMALE 7% MALE  
SELECTS
AGE   £10.00/M
GENDER/SEX   £10.00/M
GEOGRAPHY   £10.00/M
MULTI-BUYERS   £10.00/M
ORDER VALUE   £10.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
E-MAIL DELIVERY  £40.00/F
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