Taste of Home Masterfile & Enhanced Mailing List

Taste of Home, published by Trusted Media Brands (formerly Reader's Digest), is a go-to resource for information on food, cooking and entertaining. Readers from across the United States and Canada subscribe to the magazine and/or purchase cookbooks branded under Betty Crocker, Pillsbury, Country, Country Woman, Simple & Delicious and Taste of Home. Each year thousands of home cooks submit more than 40,000 recipes, of which 3,000 are published by Taste of Home, making Taste of Home one of the largest and most successful practitioners of user generated content. Taste of Home subscribers and book buyers have been combined to bring the largest single source of Taste of Home consumers to market.

SEGMENTS COUNTS THROUGH 09/30/2025
352,660 TOTAL UNIVERSE / BASE RATE $115.00/M
 352,660 ACTIVE U.S. SUBS/BUYERS     $115.00/M
 352,415 ACTIVE U.S. SUBSCRIBERS     $115.00/M
 133,184 ACTIVE U.S. BOOK BUYERS     $115.00/M
 47,737 SEP'25 SUBS/BUYERS     + $17.00/M
 118,441 JUL'25-SEP'25 SUBS/BUYERS     + $14.00/M
 169,817 APR'25-SEP'25 SUBS/BUYERS     + $9.00/M
 7,093 JUL'25-SEP'25 COA'S     + $30.00/M
  3 MONTH EXPIRES     $80.00/M
  FUNDRAISER/NON-PROFIT     $80.00/M
  CATALOG RATE     $80.00/M
DESCRIPTION

Taste of Home, published by Trusted Media Brands (formerly Reader's Digest), is a go-to resource for information on food, cooking and entertaining. Readers from across the United States and Canada subscribe to the magazine and/or purchase cookbooks branded under Betty Crocker, Pillsbury, Country, Country Woman, Simple & Delicious and Taste of Home. Each year thousands of home cooks submit more than 40,000 recipes, of which 3,000 are published by Taste of Home, making Taste of Home one of the largest and most successful practitioners of user generated content. Taste of Home subscribers and book buyers have been combined to bring the largest single source of Taste of Home consumers to market.

 

(Formerly a Reader's Digest / Reiman publication)

 

Demographic Profile:
Median Age 59
Median Income $64,568

 

**Enhancements available. See Trusted Media Brands - Magazines MF & Enhanced.**

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 84% FEMALE 16% MALE  
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $14.00/M
3RD PARTY BLOW IN   $10.00/M
6 MONTH HOTLINE   $9.00/M
AGE   $16.00/M
CANCELLATION RUN CHARGES   $15.00/M
CHILDS AGE   $16.00/M
COA'S   $16.00/M
CONTRIBUTERS/DONORS   $16.00/M
GENDER/SEX   $9.00/M
GIFT GIVERS   $16.00/M
INCOME SELECT   $16.00/M
LIFESTYLE   $16.00/M
NEW TO FILE   $12.00/M
NON RECIPROCAL   $10.00/M
PAID   $12.00/M
RELIGION   $16.00/M
RENEWALS   $12.00/M
SCF   $9.00/M
SOURCE   $12.00/M
STATE   $9.00/M
ZIP   $9.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
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