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Trusted Media Brands (formerly Reader's Digest) offers several statistical modeling programs utilizing their consumer database in conjunction with enhancement variables to build some of the most highly successful models in the marketplace today. Birds & Blooms, Country, Country Woman, Family Handyman, Farm & Ranch Living, Reader's Digest, Reader's Digest Large Print, Reminisce, and Taste of Home along with their book buyers all play a role in these models.
Their modeling universe starts with active magazine subscribers and 12 month book buyers and is tweaked as the model is built. Mailers have the option of building a Good Customer Match, Full Regression, or a Mailed Match Model.
Good Customer Match: Mailer provides a 50,000-100,000 name sample of their best customers excluding any names previously rented. This model combines everything known about each individual on a mailer's housefile to create a model that estimates the likely response rate of the Trusted Media Brands' subscribers/buyers to your offer.
Regression Model: A regression requires mailing a quantity of names significant enough to produce at least 1,000 net paid responses. Your responders and non-responders from the mailing are analyzed against the corporate data to create a unique model.
Mailed Match Model: Mailer sends names from an entire mail campaign with a flag of the responders excluding any names previously rented. Trusted Media Brands will match the mailed list to their universe selected for modeling. Customer characteristics which reflect a snapshot of each customer prior to the mail date are identified for mailing.
List owner does not charge for the model build. A 50,000 name commitment is required.
(Includes the former Reiman publications.)
Please allow 6-8 weeks for the model build. |
