Trusted Media Brands - Corp Masterfile & Enhanced Mailing List

Trusted Media Brands (formerly Reader's Digest / Reiman Publications) offers mature consumers the opportunity to subscribe to one of their well known magazine titles, purchase books, or other exciting products designed to provide wholesome entertainment. Their well-known brands include Birds & Blooms, Family Handyman, Reader's Digest, Reader's Digest Large Print, and Taste of Home. Each brand is supported with books (including cookbooks), calendars and merchandise which are offered to consumers throughout the year.

SEGMENTS COUNTS THROUGH 03/31/2025
1,946,568 TOTAL UNIVERSE / BASE RATE $115.00/M
 1,946,568 ACTIVE U.S. SUBS/BUYERS     $115.00/M
 111,626 MAR'25 SUBS/BUYERS     + $17.00/M
 317,751 JAN'25-MAR'25 SUBS/BUYERS     + $14.00/M
 620,899 OCT'24-MAR'25 SUBS/BUYERS     + $9.00/M
 146,775 JAN'25-MAR'25 COA     $80.00/M
  12 MONTH EXPIRES     $80.00/M
  FUNDRAISER/NON-PROFIT     $80.00/M
  CATALOG RATE    
DESCRIPTION

Trusted Media Brands (formerly Reader's Digest / Reiman Publications) offers mature consumers the opportunity to subscribe to one of their well known magazine titles, purchase books, or other exciting products designed to provide wholesome entertainment. Their well-known brands include Birds & Blooms, Family Handyman, Reader's Digest, Reader's Digest Large Print, and Taste of Home. Each brand is supported with books (including cookbooks), calendars and merchandise which are offered to consumers throughout the year.

 

This file has been enhanced with data to offer additional segmentation for better targeting.

 

Mailers have the opportunity to create "sub-group" masterfiles through specific publication selects.

 

Demographic Profile:
Average Age 63
Average HHI $56,400

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 72% FEMALE 20% MALE  
SPENDING: $22.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $14.00/M
6 MONTH HOTLINE   $9.00/M
AGE   $16.00/M
BLOW-IN   $10.00/M
CANCELLATION RUN CHARGES   $15.00/M
CATALOG BUYERS   $16.00/M
CHILD PRESENT   $16.00/M
CHILDS AGE   $16.00/M
COA'S   $16.00/M
CONTRIBUTERS/DONORS   $16.00/M
GENDER/SEX   $9.00/M
GIFT GIVERS   $16.00/M
GRANDPARENT   $16.00/M
HOME OWNER   $7.00/M
INCOME SELECT   $16.00/M
LIFESTYLE   $16.00/M
MULTI-BUYERS   $12.00/M
NEW STARTS   $12.00/M
NEW TO FILE   $12.00/M
NON RECIPROCAL   $10.00/M
PAID   $12.00/M
RELIGION   $16.00/M
RENEWALS   $12.00/M
SCF   $9.00/M
SOURCE   $12.00/M
STATE   $9.00/M
TITLE   $12.00/M
ZIP   $9.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
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