Trusted Media Brands - Magazines MF & Enhanced Mailing List

Trusted Media Brands (formerly Reader's Digest / Reiman Publications) is a leading publisher that offers mature consumers the opportunity to subscribe to one of their well known magazine titles. This masterfile was created using Birds & Blooms, Family Handyman, Reader's Digest, Reader's Digest Large Print, and Taste of Home subscribers in order to give mailers the opportunity to best utilize the database. The file has been enhanced with data to offer a robust product for increased selectability and usage.

SEGMENTS COUNTS THROUGH 09/30/2025
1,394,609 TOTAL UNIVERSE / BASE RATE $115.00/M
 1,394,609 ACTIVE U.S. SUBSCRIBERS     $115.00/M
 152,603 SEP'25 SUBSCRIBERS     + $17.00/M
 401,462 JUL'25-SEP'25 SUBS     + $14.00/M
 662,656 APR'24-SEP'25 SUBS     + $9.00/M
 1,090,696 OCT'24-SEP'25 SUBS     $115.00/M
  12 MONTH PAID GIFT GIVERS     + $16.00/M
  ACTIVE CANADIAN SUBS     $125.00/M
  FUNDRAISER/NON-PROFIT     $80.00/M
  CATALOG RATE     $80.00/M
DESCRIPTION

Trusted Media Brands (formerly Reader's Digest / Reiman Publications) is a leading publisher that offers mature consumers the opportunity to subscribe to one of their well known magazine titles. This masterfile was created using Birds & Blooms, Family Handyman, Reader's Digest, Reader's Digest Large Print, and Taste of Home subscribers in order to give mailers the opportunity to best utilize the database. The file has been enhanced with data to offer a robust product for increased selectability and usage.

 

Mailers have the opportunity to create "sub-group" masterfiles through specific publication selects.

 

Demographic Profile:
Average Age 63
Average HHI $56,400

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 72% FEMALE 20% MALE  
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $14.00/M
3RD PARTY BLOW IN   $10.00/M
6 MONTH HOTLINE   $9.00/M
AGE   $16.00/M
CANCELLATION RUN CHARGES   $15.00/M
CHILD PRESENCE   $16.00/M
CHILDS AGE   $16.00/M
COA'S   $16.00/M
CONTRIBUTERS/DONORS   $16.00/M
GENDER/SEX   $9.00/M
GIFT GIVERS   $16.00/M
GRANDCHILDREN   $16.00/M
HOME OWNER   $7.00/M
INCOME SELECT   $16.00/M
LIFESTYLE   $16.00/M
NEW TO FILE   $12.00/M
NON RECIPROCAL   $10.00/M
PAID   $12.00/M
POLITICAL AFFILIATION   $16.00/M
RELIGION   $16.00/M
RENEWALS   $12.00/M
SCF   $9.00/M
SOURCE   $12.00/M
STATE   $9.00/M
TITLE   $12.00/M
ZIP   $9.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
RELATED LISTS
DONOROSITY - MASTERFILE
WILAND NONPROFIT/FUNDRAISING/DONOR DATABASE
HEARTLAND AMERICA
PROFILE AMERICA POSTAL AND EMAIL MASTERFILE
DISABLED AMERICAN VETERANS ACTIVE DONORS
SIMIOAUDIENCE
ARBOR DAY FOUNDATION ENHANCED MASTERFILE
READER'S DIGEST MAGAZINE & ENHANCED
CONSUMER REPORTS
WILAND PUBLISHING/SUBSCRIBER DATABASE