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Trusted Media Brands (formerly Reader's Digest / Reiman publications), offers a host of best-selling cookbooks, gardening, country oriented, nostalgia, and other themed keepsake books throughout the year. Buyers have the opportunity to purchase Annual Recipes, Do-it-Yourself books, "Best of" books and more.
All book buyers have been combined and deduped to present a single consolidated universe comprising all TMB book buyers. This file has also been enhanced with LiftEngine data to offer additional segmentation for better targeting.
Book Segment Definitions:
Buyers / New Starts: Consumers who have received a book within the requested recency. They may not have made a payment.
Paid: Consumers who have made a payment within the requested recency.
Multi-Buyer: Consumers who have received a book within the recency and was shipped any product within the last 24 months. A payment has occurred within the last 24 months.
New Start Paid: Consumers who received a book within the requested recency and made a payment within the last 24 months.
Demographic Profile:
Median Age 61
Median Income $60,000
(Formerly the Reiman Cookbook and Country Book Buyers Masterfile) |
