|
COUNTS THROUGH 09/30/2025 |
|
|
| 166,034 |
TOTAL UNIVERSE / BASE RATE |
$115.00/M |
| 166,034 |
ACTIVE U.S. SUBS/BUYERS |
$115.00/M
|
| 131,067 |
ACTIVE U.S. SUBSCRIBERS |
$115.00/M
|
| 44,505 |
24 MONTH U.S. BOOK BUYERS |
$115.00/M
|
| 15,497 |
SEP'25 SUBS/BUYERS |
+
$17.00/M
|
| 36,802 |
JUL'25-SEP'25 SUBS/BUYERS |
+
$14.00/M
|
| 73,605 |
APR'25-SEP'25 SUBS/BUYERS |
+
$9.00/M
|
| 1,665 |
JUL'25-SEP'25 COA'S |
+
$30.00/M
|
| |
EXPIRES |
$80.00/M
|
| |
FUNDRAISER/NON-PROFIT |
$80.00/M
|
| |
CATALOG RATE |
$80.00/M
|
|
|
|
The Family Handyman, published by Trusted Media Brands (formerly Reader's Digest), is one of the most respected publishers in home improvement. The acclaimed magazine and books provide readers with how-to editorials for a wide range of do-it-yourself abilities. The Family Handyman subscribers and book buyers have been mergerd and deduped to create the largest single source of Trusted Media Brands DIY-ers.
Demographic Profile: Median Age 56 Median HHI $74,141 Median Home Value $244,000 Age 30+ 95% Own a Home 79% Attended/Graduated College 61%
**Enhancements available. See Trusted Media Brands Masterfile and Enhanced.** |
|
| POPULARITY: |
100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
18% FEMALE 74% MALE |
| SPENDING: |
$19.97 AVERAGE ORDER |
|
|
| 1 MONTH HOTLINE |
$17.00/M |
| 3 MONTH HOTLINE |
$14.00/M |
| 3RD PARTY BLOW-IN |
$10.00/M |
| 6 MONTH HOTLINE |
$9.00/M |
| AGE |
$16.00/M |
| CANCELLATION RUN CHARGES |
$15.00/M |
| CHILDS AGE |
$16.00/M |
| COA'S |
$16.00/M |
| CONTRIBUTERS/DONORS |
$16.00/M |
| GENDER/SEX |
$9.00/M |
| GIFT GIVERS |
$16.00/M |
| INCOME SELECT |
$16.00/M |
| LIFESTYLE |
$16.00/M |
| MARITIAL STATUS |
$16.00/M |
| NEW TO FILE |
$12.00/M |
| NON RECIPROCAL |
$10.00/M |
| PAID |
$12.00/M |
| RELIGION |
$16.00/M |
| RENEWALS |
$12.00/M |
| SCF |
$9.00/M |
| SOURCE |
$12.00/M |
| STATE |
$9.00/M |
| ZIP |
$9.00/M |
| ZIP TAPE |
$50.00/F |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| DELIVERY FEE |
$75.00/F |
|