|
COUNTS THROUGH 03/31/2025 |
|
|
196,608 |
TOTAL UNIVERSE / BASE RATE |
$115.00/M |
196,608 |
ACTIVE U.S. SUBS/BUYERS |
$115.00/M
|
153,598 |
ACTIVE U.S. SUBSCRIBERS |
$115.00/M
|
54,488 |
24 MONTH U.S. BOOK BUYERS |
$115.00/M
|
24,364 |
MAR'25 SUBS/BUYERS |
+
$17.00/M
|
43,974 |
JAN'25-MAR'25 SUBS/BUYERS |
+
$14.00/M
|
66,425 |
OCT'24-MAR'25 SUBS/BUYERS |
+
$9.00/M
|
2,147 |
JAN'25-MAR'25 COA'S |
+
$30.00/M
|
|
EXPIRES |
$80.00/M
|
|
FUNDRAISER/NON-PROFIT |
$80.00/M
|
|
CATALOG RATE |
$80.00/M
|
|
The Family Handyman, published by Trusted Media Brands (formerly Reader's Digest), is one of the most respected publishers in home improvement. The acclaimed magazine and books provide readers with how-to editorials for a wide range of do-it-yourself abilities. The Family Handyman subscribers and book buyers have been mergerd and deduped to create the largest single source of Trusted Media Brands DIY-ers.
Demographic Profile: Median Age 56 Median HHI $74,141 Median Home Value $244,000 Age 30+ 95% Own a Home 79% Attended/Graduated College 61%
**Enhancements available. See Trusted Media Brands Masterfile and Enhanced.** |
|
POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT MAIL SOLD |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
18% FEMALE 74% MALE |
SPENDING: |
$19.97 AVERAGE ORDER |
|
1 MONTH HOTLINE |
$17.00/M |
3 MONTH HOTLINE |
$14.00/M |
3RD PARTY BLOW-IN |
$10.00/M |
6 MONTH HOTLINE |
$9.00/M |
AGE |
$16.00/M |
CANCELLATION RUN CHARGES |
$15.00/M |
CHILDS AGE |
$16.00/M |
COA'S |
$16.00/M |
CONTRIBUTERS/DONORS |
$16.00/M |
GENDER/SEX |
$9.00/M |
GIFT GIVERS |
$16.00/M |
INCOME SELECT |
$16.00/M |
LIFESTYLE |
$16.00/M |
MARITIAL STATUS |
$16.00/M |
NEW TO FILE |
$12.00/M |
NON RECIPROCAL |
$10.00/M |
PAID |
$12.00/M |
RELIGION |
$16.00/M |
RENEWALS |
$12.00/M |
SCF |
$9.00/M |
SOURCE |
$12.00/M |
STATE |
$9.00/M |
ZIP |
$9.00/M |
ZIP TAPE |
$50.00/F |
ADDRESSING |
KEY CODING |
$3.00/M |
DELIVERY FEE |
$75.00/F |
|