Family Handyman Masterfile & Enhanced Mailing List

The Family Handyman, published by Trusted Media Brands (formerly Reader's Digest), is one of the most respected publishers in home improvement. The acclaimed magazine and books provide readers with how-to editorials for a wide range of do-it-yourself abilities. The Family Handyman subscribers and book buyers have been mergerd and deduped to create the largest single source of Trusted Media Brands DIY-ers.

SEGMENTS COUNTS THROUGH 03/31/2025
196,608 TOTAL UNIVERSE / BASE RATE $115.00/M
 196,608 ACTIVE U.S. SUBS/BUYERS     $115.00/M
 153,598 ACTIVE U.S. SUBSCRIBERS     $115.00/M
 54,488 24 MONTH U.S. BOOK BUYERS     $115.00/M
 24,364 MAR'25 SUBS/BUYERS     + $17.00/M
 43,974 JAN'25-MAR'25 SUBS/BUYERS     + $14.00/M
 66,425 OCT'24-MAR'25 SUBS/BUYERS     + $9.00/M
 2,147 JAN'25-MAR'25 COA'S     + $30.00/M
  EXPIRES     $80.00/M
  FUNDRAISER/NON-PROFIT     $80.00/M
  CATALOG RATE     $80.00/M
DESCRIPTION

The Family Handyman, published by Trusted Media Brands (formerly Reader's Digest), is one of the most respected publishers in home improvement. The acclaimed magazine and books provide readers with how-to editorials for a wide range of do-it-yourself abilities. The Family Handyman subscribers and book buyers have been mergerd and deduped to create the largest single source of Trusted Media Brands DIY-ers.

 

Demographic Profile:
Median Age 56
Median HHI $74,141
Median Home Value $244,000
Age 30+ 95%
Own a Home 79%
Attended/Graduated College 61%

 

**Enhancements available. See Trusted Media Brands Masterfile and Enhanced.**

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 18% FEMALE 74% MALE  
SPENDING: $19.97 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $14.00/M
3RD PARTY BLOW-IN   $10.00/M
6 MONTH HOTLINE   $9.00/M
AGE   $16.00/M
CANCELLATION RUN CHARGES   $15.00/M
CHILDS AGE   $16.00/M
COA'S   $16.00/M
CONTRIBUTERS/DONORS   $16.00/M
GENDER/SEX   $9.00/M
GIFT GIVERS   $16.00/M
INCOME SELECT   $16.00/M
LIFESTYLE   $16.00/M
MARITIAL STATUS   $16.00/M
NEW TO FILE   $12.00/M
NON RECIPROCAL   $10.00/M
PAID   $12.00/M
RELIGION   $16.00/M
RENEWALS   $12.00/M
SCF   $9.00/M
SOURCE   $12.00/M
STATE   $9.00/M
ZIP   $9.00/M
ZIP TAPE   $50.00/F
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
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