|
Trusted Media Brands (formerly Reader's Digest) is now offering the acclaimed Family Handyman book buyers. Mailers have an opportunity to select from The Family Handyman home improvement, home repair, or other project oriented books which help make their projects easy to understand and easy to complete.
Demographic Profile:
Average Age 61
Average Income $59,700
Book Segment Definitions:
Buyers / New Starts: Consumers who have received a book within the requested recency. They may not have made a payment.
Paid: Consumers who have made a payment within the requested recency
Multi-Buyer: Consumers who have received a book within the recency and was shipped any product within the last 24 months. A payment has occurred within the last 24 months.
New Start Paid: Consumers who received a book within the requested recency and made a payment within the last 24 months.
This file has been enhanced with Lift Engine data to offer additional segmentation for better targeting.
(Formerly Reiman Publications DIY Book Buyers.) |
