|
COUNTS THROUGH 07/28/2025 |
|
|
6,750,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
375,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
1,125,000 |
3 MONTH HOTLINE |
+
$15.00/M
|
2,250,000 |
6 MONTH HOTLINE |
+
$10.00/M
|
4,500,000 |
LAST 12 MONTHS |
|
|
Not having enough credit, bad credit or questionable credit is the reason these “Empty Wallets” consumers are looking for help. The “Empty Wallets & Credit Card Declines consumers are eager to prove their credit worthiness. They are an ideal audience for secured credit cards and debt consolidation offers. These consumers are known to be very direct mail responsive to offers that will help them get started building or rebuilding their credit as soon as possible! The age ranges within this file are from 35-65. Their average income is $35,000.
These consumers are looking for help and willing to take advantage of anyone giving them a fresh start. They are all known mail order buyers for apparel, household products, general merchandise and more!
SUGGESTED USAGE: Secured Credit Cards Credit Repair Debt Consolidation Coupon & Discount Offers General Merchandise |
|
POPULARITY: |
97 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 50% MALE |
SPENDING: |
$75.00 AVERAGE ORDER |
|
AGE |
$5.00/M |
ETHNICITY |
$15.00/M |
GENDER |
$5.00/M |
GEO |
$5.00/M |
INCOME |
$5.00/M |
PHONES |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
PRESENCE OF CREDIT CARD |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL / FTP |
$50.00/F |
|