|
COUNTS THROUGH 07/28/2025 |
|
|
5,850,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
325,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
97,500,000 |
3 MONTH HOTLINE |
+
$15.00/M
|
1,950,000 |
6 MONTH HOTLINE |
+
$10.00/M
|
3,900,000 |
LAST 12 MONTHS |
|
|
Consumers of all ages are now becoming more careful shoppers searching for the best deals and bargains. The consumers here with “Empty Wallets” are cost conscious and want to make sure they are getting the best buy for their limited income and savings account. They pay their bills on time but will always welcome a little credit help.
This list delivers known buyers who have been confirmed to have used their credit cards, although on limited purchases due to high percentage rates. This list is ideal for a variety of offers including coupons, secured credit cards, quick cash, catalog credit, prepaid cell phones, discount pharmacy subscriptions, and more! The average age is 40 and the average income is $35,000 per year.
SUGGESTED USAGE:
Credit Card Catalog Offers Magazine/Book Offers Rewards Programs General Merchandise Sweepstakes
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 50% MALE |
SPENDING: |
$29.99 AVERAGE ORDER |
|
AGE |
$5.00/M |
ETHNICITY |
$15.00/M |
GENDER |
$5.00/M |
GEO |
$5.00/M |
INCOME |
$5.00/M |
PHONES |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
PRESENCE OF CREDIT CARD |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
DISK/CD-ROM |
$50.00/F |
EMAIL / FTP |
$50.00/F |
P/S LABELS |
$10.00/M |
ZIP TAPE SETUP |
$5.00/M |
|