Empty Wallets - Careful Credit Card Users Mailing List

Consumers of all ages are now becoming more careful shoppers searching for the best deals and bargains. The consumers here with “Empty Wallets” are cost conscious and want to make sure they are getting the best buy for their limited income and savings account. They pay their bills on time but will always welcome a little credit help. This list delivers known buyers who have been confirmed to have used their credit cards, although on limited purchases due to high percentage rates. This list is ideal for a variety of offers including coupons, secured credit cards, quick cash, catalog credit, prepaid cell phones, discount pharmacy subscriptions, and more! The average age is 40 and the average income is $35,000 per year.

SEGMENTS COUNTS THROUGH 09/29/2025
5,850,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 325,000 MONTHLY HOTLINE     + $20.00/M
 97,500,000 3 MONTH HOTLINE     + $15.00/M
 1,950,000 6 MONTH HOTLINE     + $10.00/M
 3,900,000 LAST 12 MONTHS    
DESCRIPTION

 

Consumers of all ages are now becoming more careful shoppers searching for the best deals and bargains. The consumers here with “Empty Wallets” are cost conscious and want to make sure they are getting the best buy for their limited income and savings account. They pay their bills on time but will always welcome a little credit help.

 

This list delivers known buyers who have been confirmed to have used their credit cards, although on limited purchases due to high percentage rates. This list is ideal for a variety of offers including coupons,  secured credit cards, quick cash, catalog credit, prepaid cell phones, discount pharmacy subscriptions, and more! The average age is 40 and the average income is $35,000 per year.

 

SUGGESTED USAGE:

Credit Card   Catalog Offers   Magazine/Book Offers   Rewards Programs   General Merchandise   Sweepstakes

              

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SPENDING: $29.99 AVERAGE ORDER 
SELECTS
AGE   $5.00/M
ETHNICITY   $15.00/M
GENDER   $5.00/M
GEO   $5.00/M
INCOME   $5.00/M
PHONES   $20.00/M
PRESENCE OF CHILDREN   $5.00/M
PRESENCE OF CREDIT CARD   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
DISK/CD-ROM  $50.00/F
EMAIL / FTP  $50.00/F
P/S LABELS  $10.00/M
ZIP TAPE SETUP  $5.00/M
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