ETFdb - Dedicated Email List Email List

ETFdb is the largest ETF-specific website in the world. ETFdb is committed to providing a suite of proprietary analytical research tools as well as original editorial and educational content for self-directed investors, financial advisors, institutional money managers, as well as other financial professionals. ETFdb users are largely affluent, educated, and web-savvy investors who are looking to research potential ETF investments, portfolio strategies, and also stay up to date with relevant industry news.

Demographics:

The readership base includes Financial Advisors, Institutional Investors, traders, high net worth individual investors, journalists, and ETF industry executives

75% Male, 25% Female

Household Income

• $0 - $50,000: 27%
• $50,000 - $100,000: 31%
• $100,000 - $150,000: 20%
• $150,000 and over: 23%

AUM

• $10-$25M: 4%
• $25-$50M: 4%
• $50-$100M: 3%
• $100-$500M: 5%
• $500M+: 6%

Profession

• Individual Investors: 51%
• Advisors/RIAs: 18%
• Fund Managers: 9%
• Hedge Fund/Institutions: 7%
• Other Financial Professionals: 15%

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