THE SATURDAY EVENING POST WILAND DIRECT MODELED SELECTIONS PROGRAM Mailing List

The Saturday Evening Post, America’s oldest magazine, is a bimonthly publication dedicated to celebrating America – past, present and future. The Post delivers an historic perspective on the news that only a publication with its deep roots can provide. Loyal readers know they can trust its authoritative and even-handed reporting on relevant, topical stories of the day. Now, Wiland Direct Members can have their custom models applied to The Saturday Evening Post file.

SEGMENTS COUNTS THROUGH 08/05/2025
119,109 TOTAL UNIVERSE / BASE RATE $110.00/M
  **FUNDRAISER RATE **     $80.00/M
  **CATALOG RATE **     $80.00/M
  SCORING FEE FOR MEMBERS OPEN TO ALL PARTICIPANTS     + $37.00/M
  SCORING FEE FOR MEMBERS WHO LIMIT PARTICIPANTS     + $45.00/M
  **PLEASE INQUIRE WITHIN FOR USAGE AS WILAND IS A CLOSED DATABASE    
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Subscribers place high value on the quality content and beautiful design of the publication and look forward to its coverage of American history, American art, and everyday American heroes – plus travel, health and fiction in every issue. In short, The Saturday Evening Post is a publication of possibilities – inspiring its highly engaged readers to live life to the fullest.

 

Wiland Direct members can have their custom models applied to The Saturday Evening Post file, allowing them to reach their ideal target audience.  Names will be delivered net of the mailer's house file, yielding incremental names to be added to the merge.  The modeling program provides out-ot-category mailers, or those looking to go deeper in the file, an opportunity to target only the names most like your current customer, donor or subscriber from The Saturday Evening Post file.

 

 

 

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 93% DIRECT TO PUBLISHER/7% DIRECT MAIL AGENTS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA
CANADA 
GENDER: 55% FEMALE 45% MALE  
SPENDING: $25.00 AVERAGE ORDER 
SELECTS
SCORING FEE CLOSED PARTICIPANTS   $45.00/M
SCORING FEE OPEN PARTICPANTS   $37.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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