|
COUNTS THROUGH 04/28/2025 |
|
|
2,250,500 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
185,500 |
AVERAGE MONTHLY HOTLINE |
+
$10.00/M
|
556,500 |
AVERAGE 3 MONTH HOTLINE |
+
$10.00/M
|
|
HUNTING |
+
$5.00/M
|
|
CAMPING |
+
$5.00/M
|
|
FISHING BOAT OWNERS |
+
$5.00/M
|
|
FREEZER FOOD DELIVERY SERVICE |
+
$5.00/M
|
|
HIKING |
+
$5.00/M
|
|
HUNTING PERMIT HOLDERS BY TYPE |
+
$5.00/M
|
|
CANOE/KAYAKING |
+
$5.00/M
|
|
4H CLUB MEMBERS |
+
$5.00/M
|
|
FISHING |
+
$5.00/M
|
|
FISHING LICENSE HOLDERS BY TYPE |
+
$5.00/M
|
|
COUNTRY STYLE COOKING |
+
$5.00/M
|
|
MEN'S/WOMEN'S CLUB MEMBERS |
+
$5.00/M
|
|
The Rural American’s – Farm Families primarily reside in Nielson counties C & D. The hustle and bustle of metropolitan areas has no appeal to the farm families here. They enjoy the “Simple Life” and are happy to leave the city life to others. Living in remote areas allows them to experience a lifestyle that can only be found in rural America. This includes looking forward to the annual county fairs, showing a prized animal or entering a vegetable or craft for a blue ribbon. No one is more important in this whole process than the moms. These moms make sure that the craft supplies, show apparel, show gear and other necessary equipment is as it should be so their child’s efforts have the best chance in the competitions they’ve entered.
Shopping by direct mail is just what the Rural American’s – Farm Families do to help them buy what they need. The consumers here have helped support the direct mail industry for years and continue to do so by remaining true to their favorite catalogs. What better way to shop than to get out a credit card, open up a catalog and either call or go online to place an order? The ease of shopping by direct mail keeps these consumers ordering! We’ve optimized the file with age, income and transactional data. In addition to buying by mail, the Rural American’s – Farm Families subscribe to magazines, apply for credit and search the internet for products and services not otherwise readily available. This list provides a ready-made audience for offers catering to a simpler, countrified lifestyle. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECTORIES, INTERNET/ON-LINE, TELEMARKETING, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 50% MALE |
|
AGE |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$10.00/M |
LIFESTYLE |
$20.00/M |
PHONE |
$20.00/M |
RECENCY |
$10.00/M |
RUSH CHARGE |
$150.00/F |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|