|
COUNTS THROUGH 06/27/2025 |
|
|
2,150,000 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
180,000 |
AVERAGE MONTHLY HOTLINE |
+
$10.00/M
|
540,000 |
AVERAGE 3 MONTH HOTLINE |
+
$10.00/M
|
|
HISPANIC SUBSCRIBERS |
+
$5.00/M
|
|
STOCK INTEREST |
+
$5.00/M
|
|
DONORS |
+
$5.00/M
|
|
POLITICS |
+
$5.00/M
|
|
PREMIUM CREDIT CARDS |
+
$5.00/M
|
|
NEW MOVERS |
+
$5.00/M
|
|
NEW PHONE CONNECTS |
+
$5.00/M
|
|
POLITICAL DONORS |
+
$5.00/M
|
|
TRAVEL |
+
$5.00/M
|
|
INVESTMENT PUBLICATION SUBSCRIBERS |
+
$5.00/M
|
|
ONLINE NEWSLETTER SUBSCRIBERS |
+
$5.00/M
|
|
PUBLIC TELEVISION DONORS |
+
$5.00/M
|
|
The In The Know – Current Affairs/Politics consumers stay on top of what’s going on in the world by watching the news, listening to public radio and subscribing to daily newspapers. They also read online news reports and subscribe to online newsletters with news features about all aspects of our society.
Keeping up-to-date with all the news - local, national and international is an important part of the In The Know – Current Affairs/Politics day. Current Affairs and Politics seem to change as frequently as the wind. That’s why the In The Know – Current Affairs/Politics find so many different news mediums to stay current with our ever changing world landscape. We’ve optimized the file with known transactional data, including high, medium and low credit card activity.
Select newly issued bankcard holders who are eager to maximize their new buying power! These consumers should welcome offers promoting investment opportunities, insurance offers, consumer finance, travel and credit card offers. Take advantage of the In The Know – Current Affairs/Politics known traits – credit card users, online subscribers, magazine subscribers, internet buyers and retail buyers - to help make your next campaign a success! |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE, PUBLICATIONS, BUYERS, INTERNET/ON-LINE, OPT-IN E-MAIL, LIFESTYLE QUESTIONNAIRE, NEWSLETTER |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
|
AGE |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$5.00/M |
LIFESTYLE |
$5.00/M |
PHONE |
$25.00/M |
RECENCY |
$10.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUSH FEE |
$150.00/F |
|