|
COUNTS THROUGH 01/02/2024 |
|
|
73,920,250 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
47,667,012 |
AGES 50 - 64 |
$85.00/M
|
27,008,115 |
AGES 65+ |
$85.00/M
|
51,035,997 |
CAUCASIAN SENIORS |
$85.00/M
|
5,140,673 |
HISPANIC SENIORS |
$85.00/M
|
4,420,140 |
AFRICAN AMERICAN SENIORS |
$85.00/M
|
1,671,222 |
ASIAN SENIORS |
$85.00/M
|
516,030 |
MUSLIM SENIORS |
$85.00/M
|
|
US. Seniors control more than three-fourths of America's wealth, spending more than $30 billion a year. Just Updated, Senior Citizen Megabase consists of Americans ranging in age from 50 to 99 who can be selected by mmyy. American seniors are living longer, are in better health, and possess more resources than at any time in history. Currently, there are over 108 million Americans over the age of 50 with 49 million being 65 years or older. Seniors account for the majority of all health-care spending, prescription drugs and all over-the-counter drugs. They are responsible for 41% of all new car sales, buy 25% of all toys, account for 80% of all luxury travel, and purchase $7 billion a year online. This is just another part of age data that JF Direct has to offer. We have over 73 million American Senior Citizens who can be reached by name at postal address and are an ideal fit for most offers.
Seniors are still the TV generation and remain committed to the traditional TV but they are also the fastest-growing age group online. Exclusive from JF Direct Marketing, older Americans are one of the most untapped market segments in America and should make our Senior Citizen Megabase a must test for all marketers when planning their next direct response campaign.
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, LIFESTYLE QUESTIONNAIRE, INSURANCE, OPT-IN E-MAIL, DIRECT MAIL SOLD, MEMBERSHIP, MULTI SOURCED |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
54% FEMALE 46% MALE |
|
AGE |
$5.00/M |
CHILDREN |
$5.00/M |
CREDIT CARD'S |
$10.00/M |
DEMOGRAPHIC |
NO CHARGE |
ETHNIC/RELIGION |
$10.00/M |
GENDER |
$5.00/M |
HOMEOWNER |
$10.00/M |
HOTLINE |
$10.00/M |
INCOME |
$10.00/M |
MOB'S |
$10.00/M |
PHONES |
$15.00/M |
STATE/SCF/ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CHESHIRE LABELS |
$2.00/M |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
KEYING |
$5.00/M |
|