SENIOR CITIZEN MEGABASE Mailing List

American seniors are living longer, are in better health, and possess more resources than at any time in history. The Senior Citizen Megabase is one of the largest and detailed senior citizen files in the marketplace today. The Senior Citizen Megabase are seniors ranging in age from 50 to 99 but more importantly, over 90% of all individual records have exact month of birth mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much, much more.

SEGMENTS COUNTS THROUGH 01/02/2024
73,920,250 TOTAL UNIVERSE / BASE RATE $85.00/M
 47,667,012 AGES 50 - 64     $85.00/M
 27,008,115 AGES 65+     $85.00/M
 51,035,997 CAUCASIAN SENIORS     $85.00/M
 5,140,673 HISPANIC SENIORS     $85.00/M
 4,420,140 AFRICAN AMERICAN SENIORS     $85.00/M
 1,671,222 ASIAN SENIORS     $85.00/M
 516,030 MUSLIM SENIORS     $85.00/M
DESCRIPTION
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US. Seniors control more than three-fourths of America's wealth, spending more than $30 billion a year. Just Updated, Senior Citizen Megabase consists of Americans ranging in age from 50 to 99 who can be selected by mmyy. American seniors are living longer, are in better health, and possess more resources than at any time in history. Currently, there are over 108 million Americans over the age of 50 with 49 million being 65 years or older. Seniors account for the majority of all health-care spending, prescription drugs and all over-the-counter drugs. They are responsible for 41% of all new car sales, buy 25% of all toys, account for 80% of all luxury travel, and purchase $7 billion a year online. This is just another part of age data that JF Direct has to offer. We have over 73 million American Senior Citizens who can be reached by name at postal address and are an ideal fit for most offers.

 

Seniors are still the TV generation and remain committed to the traditional TV but they are also the fastest-growing age group online. Exclusive from JF Direct Marketing, older Americans are one of the most untapped market segments in America and should make our Senior Citizen Megabase a must test for all marketers when planning their next direct response campaign. 

 

 

 

 

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, LIFESTYLE QUESTIONNAIRE, INSURANCE, OPT-IN E-MAIL, DIRECT MAIL SOLD, MEMBERSHIP, MULTI SOURCED 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 54% FEMALE 46% MALE  
SELECTS
AGE   $5.00/M
CHILDREN   $5.00/M
CREDIT CARD'S   $10.00/M
DEMOGRAPHIC   NO CHARGE
ETHNIC/RELIGION   $10.00/M
GENDER   $5.00/M
HOMEOWNER   $10.00/M
HOTLINE   $10.00/M
INCOME   $10.00/M
MOB'S   $10.00/M
PHONES   $15.00/M
STATE/SCF/ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
CHESHIRE LABELS  $2.00/M
EMAIL  $75.00/F
FTP  $75.00/F
KEYING  $5.00/M
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