Hispanic Seniors of all income levels have a significantly higher response to direct mail than all other demographics. Exclusive from JF Direct Marketing, Hispanic Seniors consists of Hispanic Americans ranging in age from 50 to 90 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. These mostly female Hispanic Seniors have an average age of 62 with a median household income of $54,500. Hispanic Seniors are still the TV generation and remain committed to the traditional television, newspaper, catalogs, radio, and they prefer Spanish-speaking media. The Hispanic Senior file is filled with one of the most untapped market segments in America and should be a must consideration for all Marketers when planning their next Hispanic, family and fundraising direct response campaign.
Hispanic Seniors is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.
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