|
COUNTS THROUGH 01/02/2024 |
|
|
22,901,032 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
13,827,704 |
MAIL ORDER BUYERS |
+
$10.00/M
|
636,319 |
LAST 30 DAYS HOTLINE |
+
$10.00/M
|
|
These families enjoy a wide variety of healthy activities such as hiking, canoeing, rock climbing, biking, jogging, jumping rope, golfing, tennis, or simply walking around the block. Health & Fitness Families consists of families who exercise at least two to three times a week and believe living healthy is more than just a fad. These active men, women and parents of active children range in age from 22 to 63 and can be selected by exact month of birth mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. American families spend over 45 billion on health and fitness products every year as they are looking for a healthier lifestyle for the entire family. These families understand that exercising, especially together doesn't have to be strictly going to the gym. Many of these health and fitness families participate in fund raising walks and runs as part of their exercise time plus they have the benefit knowing that they have others doing so. Walking the family dog is also another way these families bring exercise into their daily lives. Health & Fitness Families is filled with one of the most untapped and growing market segments in America and should be a must Test for all Marketers when planning their next Direct Response Program.
Health & Fitness Families is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, ATTENDEES, WARRANTY CARD, OPT-IN E-MAIL, CATALOG, DIRECT MAIL SOLD, MEMBERSHIP, PUBLICATIONS, LIFESTYLE QUESTIONNAIRE |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
56% FEMALE 44% MALE |
|
AGE |
$5.00/M |
CHILDREN |
$5.00/M |
CREDIT CARD'S |
$10.00/M |
ETHNIC/RELIGION |
$10.00/M |
GENDER |
$5.00/M |
HOMEOWNER |
$10.00/M |
HOTLINE |
$10.00/M |
INCOME |
$10.00/M |
MOB'S |
$10.00/M |
PHONES |
$10.00/M |
STATE/SCF/ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
KEYING |
$5.00/M |
RUN CHARGE |
$10.00/M |
ZIP TAPE |
$5.00/M |
|