HEALTH & FITNESS FAMILIES Mailing List

With the hectic lifestyle of today's family where sharing a meal together can be tough, these families realize that exercising together is a wonderful way to counter the pressures of everyday life. Health & Fitness Families consists of families who exercise at least two to three times a week and believe that living healthy is more than just a passing fad. Exclusive from JF Direct Marketing, these active men, women and parents of active children range in age from 22 to 63 and can be selected by mmyy. These families understand that exercising especially together doesn't have to be strictly going to the gym. These families enjoy a wide variety of healthy activities such as hiking, canoeing, rock climbing, biking, jogging, jumping rope, golfing, tennis, or simply walking around the block. American families spend over 45 billion on health and fitness products every year as they are seeking out a healthier lifestyle for the entire family.

SEGMENTS COUNTS THROUGH 01/02/2024
22,901,032 TOTAL UNIVERSE / BASE RATE $75.00/M
 13,827,704 MAIL ORDER BUYERS     + $10.00/M
 636,319 LAST 30 DAYS HOTLINE     + $10.00/M
DESCRIPTION
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These families enjoy a wide variety of healthy activities such as hiking, canoeing, rock climbing, biking, jogging, jumping rope, golfing, tennis, or simply walking around the block. Health & Fitness Families consists of families who exercise at least two to three times a week and believe living healthy is more than just a fad. These active men, women and parents of active children range in age from 22 to 63 and can be selected by exact month of birth mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. American families spend over 45 billion on health and fitness products every year as they are looking for a healthier lifestyle for the entire family. These families understand that exercising, especially together doesn't have to be strictly going to the gym. Many of these health and fitness families participate in fund raising walks and runs as part of their exercise time plus they have the benefit knowing that they have others doing so. Walking the family dog is also another way these families bring exercise into their daily lives. Health & Fitness Families is filled with one of the most untapped and growing market segments in America and should be a must Test for all Marketers when planning their next Direct Response Program.

 

Health & Fitness Families is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: COMPILED LISTS, ATTENDEES, WARRANTY CARD, OPT-IN E-MAIL, CATALOG, DIRECT MAIL SOLD, MEMBERSHIP, PUBLICATIONS, LIFESTYLE QUESTIONNAIRE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 56% FEMALE 44% MALE  
SELECTS
AGE   $5.00/M
CHILDREN   $5.00/M
CREDIT CARD'S   $10.00/M
ETHNIC/RELIGION   $10.00/M
GENDER   $5.00/M
HOMEOWNER   $10.00/M
HOTLINE   $10.00/M
INCOME   $10.00/M
MOB'S   $10.00/M
PHONES   $10.00/M
STATE/SCF/ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $75.00/F
FTP  $75.00/F
KEYING  $5.00/M
RUN CHARGE  $10.00/M
ZIP TAPE  $5.00/M
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