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Building a relationship with a potential customer gets the best start by delivering the right message, at the right time, to the right place and now more than ever – in the right format. The “green light” has been given to these government employees to search for new customers using Facebook, Twitter, Blogs and other social media. They also continue to use the traditional means in their decision making process. Sending a message to drive these responsive, empowered buyers to drive them to a social media account promoting a business service may become new standard on how to sell the product.
By using this methodology, it allows for a much faster read on campaign performance. Best of all, it delivers new customers several weeks sooner than a traditional direct mail campaign. Recent studies have shown that many business professionals prefer to read business promotions in their homes.
The hustle and bustle of the office can interfere with their ability to devote the time needed to pay proper attention to an offer. The Government Employees here by occupation are all at home address. This deliverable, responsive buyer’s file reaches decision makers by occupation! |
