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Our Automobile Owner file is 100% populated with the make, model and year of the vehicle as derived directly from Vehicle Identification Numbers (VIN), the unique serial number that provides precise vehicle identification characteristics. Our data is multi-sourced and validated from verified consumer transactions. Accuracy and strict data hygiene is the foundation of our proprietary database.
The following hygiene processes are applied to our Auto Owner Data each month:
- Full USPS National Change of Address and Proprietary transaction based move updating
- 100% zip9 on every record
- 100% Delivery Point Validated and CASS certified
- Comprehensive Telephone hygiene
- VIN validation on every record
Our Automobile Owner file is fully compliant with all privacy laws. Access to accurate and legal auto data has been difficult to obtain since the introduction of the Driver Privacy Protection Act (DPPA) and subsequent Shelby Amendment. Because we do not access Division of Motor Vehicle data for any purpose, users of our data can be assured data compliance in the utilization of our data. As such, our Automobile Owner file is excellent for all types of companies marketing to automobile owners for both acquisition and retention.
Every record on the file contains the owner’s name, address, make, model, year and VIN. Other data selects available for targeting include transaction dates and consumer based demographics. Unlike any other Auto Owner data source, proprietary daily data feeds are in place to remove VIN records that have recently been traded or sold and currently appear on dealer lots. These daily feeds represent the auto dealer inventory and as such this information allows us to remove VIN records from our master Exact Auto data so you, the client, do not lose money on people who no longer own a specific automobile. There are between 650,000 to 1.2 million auto trade in’s each month and we are the only company that provides this unique state-of-the-art hygiene process to track these changes in auto ownership. RealSource subscribes to the theory that who you market to, is just as important as whom you don’t with regards to ROI. It is our job to make sure you reach the actual current owner of an automobile, not someone who owned a particular automobile last month.
Our Automobile Owner data is updated monthly and is certified for accuracy
- Over 12 primary and proprietary data sources
- Over 85 Million households
- Information on over 205 Million vehicles
- Selectable by hundreds of demographics for targeting.
Experience the difference with our Automobile Owner data and let your positive ROI prove why our address and ownership accuracy is unrivaled in the automotive data space. |
