|
COUNTS THROUGH 02/28/2026 |
|
|
| 1,360,804 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 415,373 |
EMAIL ADDRESSES |
$115.00/M
|
|
|
|
These 55+ women and men are avid casino slot and gaming goers. $1, quarter, nickel or even penny slots draw them in, as do the blackjack, craps, poker and roulette tables. It used to be Atlantic City and Las Vegas were the only places to find legalized slots (even in the LV airport … really!!!). But 41 states have cashed in on the casino “cash cow” and now allow casinos to operate in their state. Select these gaming and casino enthusiasts by state, gender, presence of credit card or any one of dozens of psychographic selects to sculpt your segment into a winning hand! This file would be terrific for sweepstakes and opportunity mailers as well as domestic travel and vacation offers.
|
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, INTERNET/ON-LINE, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
49% FEMALE 51% MALE |
|
|
| DWELLING TYPE |
$5.00/M |
| ETHNICITY |
$15.00/M |
| EXACT AGE |
$10.00/M |
| GENDER |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| HOUSEHOLD INCOME |
$5.00/M |
| MAIL ORDER BUYER |
$15.00/M |
| PHONE NUMBER |
$15.00/M |
| PRESENCE OF CREDIT CARD |
$10.00/M |
| STATE |
|
| ADDRESSING |
| KEY CODING |
$3.00/M |
| CD/DISKETTE |
$30.00/F |
| EMAIL |
$75.00/F |
| FTP |
$75.00/F |
|
