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These motivated consumers are “In Market” to Purchase a Car. They have responded to a direct mail survey where they have indicated that they plan to purchase a vehicle either within the next 0-3, 4-6, 7-9 or 10-12 months or they requested specific auto insurance quotes where they have supplied the make, model and year of the car they intend to purchase. In return, they have received discounts and coupons and were entered into a sweepstakes drawing. These surveys asked specific questions as to their future buying intentions as well as demographic and lifestyle inquiries. This list is a must test for any type of promotional offer for automobiles as well as offers for credit, insurance, merchandise, travel and more.
This list is a must test for any type of promotional offer for automobiles as well as offers for credit, insurance, merchandise, travel and more.
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Purchase Plan Types:
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Universe:
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“In Market” to Purchase a Car in 0-3 Months
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4,163,567
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“In Market” to Purchase a Car in 4-6 Months
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3,955,388
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“In Market” to Purchase a Car in 7-9 Months
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3,772,117
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“In Market” to Purchase a Car in 10-12 Months
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3,997,024
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Source: Direct Mail Survey Responders, Auto Insurance Quotes
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