| 
              COUNTS THROUGH 09/30/2025 | 
               | 
             
            
           
           | 
         
        
          | 1,599,380 | 
          TOTAL UNIVERSE / BASE RATE | 
          $85.00/M | 
         
        
          |  349,547 | 
          1 MONTH HOTLINE   | 
           
            
       + 
      $15.00/M
      
		   | 
		 
        
          |  774,352 | 
          3 MONTH HOTLINE   | 
           
            
       + 
      $10.00/M
      
		   | 
		 
        
          |  1,122,579 | 
          6 MONTH HOTLINE   | 
           
            
       + 
      $5.00/M
      
		   | 
		 
        
          |   | 
          EMAIL ADDRESSES - INQUIRE FOR COUNTS   | 
           
            
      
      $115.00/M
      
		   | 
		 
        
       
      
        
        
          | 
            
           | 
         
        
          | 
          
             Whether it’s for their own child or grandchild, a niece/nephew or even a friend’s child, these learning and activity toy buyers know that the products they purchase substantially increase a child’s learning curve and imagination.  Meant to enhance a child's intellectual, social, emotional and physical development,  the toys these consumers purchase are sure to keep their little loved one a step ahead! 
  
Ideal prospects for any children’s merchandise or magazine mailer, as well as gift, holiday and parenting offers. 
   | 
         
        
       
      
  	   | 
      
      
        
          
            | MARKET: | 
            CONSUMER | 
           
          
            | CHANNELS: | 
            
 
 
 
  | 
           
          
            | SOURCE: | 
            INTERNET/ON-LINE, DIRECT RESPONSE, TRANSACTIONAL, COMPILED LISTS  | 
           
          
            | PRIVACY: | 
            UNKNOWN  | 
           
          
            | DMA?: | 
            NO | 
           
          
            | STATUS: | 
            STANDARD PROVIDER | 
           
          
            | GEO: | 
            USA  | 
           
          
            | GENDER: | 
            49% FEMALE 51% MALE   | 
           
          
         
        
          
          
            | 
            
             | 
           
          
            | DWELLING TYPE  | 
             $5.00/M | 
           
          
            | ETHNICITY  | 
             $15.00/M | 
           
          
            | EXACT AGE  | 
             $10.00/M | 
           
          
            | GENDER  | 
             $5.00/M | 
           
          
            | GEO/GEOGRAPHICAL  | 
             $5.00/M | 
           
          
            | HOUSEHOLD INCOME  | 
             $5.00/M | 
           
          
            | MAIL ORDER BUYER  | 
             $15.00/M | 
           
          
            | PHONE NUMBER  | 
             $15.00/M | 
           
          
            | PRESENCE OF CREDIT CARD  | 
             $10.00/M | 
           
          
         
        
          
          
            | ADDRESSING | 
           
          
            | KEY CODING | 
             $3.00/M | 
           
          
            | DISKETTE | 
             $30.00/F | 
           
          
            | EMAIL | 
             $75.00/F | 
           
          
            | FTP | 
             $75.00/F | 
           
		  
		 
        
		 |