|
COUNTS THROUGH 02/28/2026 |
|
|
| 285,868 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 53,339 |
1 MONTH HOTLINE |
+
$15.00/M
|
| 122,698 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 196,597 |
6 MONTH HOTLINE |
+
$5.00/M
|
| 77,648 |
EMAIL ADDRESSES |
$115.00/M
|
|
|
|
Combined K-12 and college spending will reach $68.8 billion this year, making back-to-school the second largest consumer spending event for retailers, right behind the winter holidays.
Once again in the market for clothing, electronics and school supplies, families on this list are a must test for any mailer serving the back-to-school market. Selectable by child age, this file is a great source for any children’s product offer.
|
|
| POPULARITY: |
 98 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, TRANSACTIONAL, INTERNET/ON-LINE, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
49% FEMALE 51% MALE |
|
|
| CHILD AGE |
$10.00/M |
| DWELLING TYPE |
$5.00/M |
| ETHNIC/ETHNICITY |
$15.00/M |
| EXACT AGE |
$10.00/M |
| GENDER |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| HOUSEHOLD INCOME |
$5.00/M |
| PHONE NUMBER |
$15.00/M |
| PRESENCE OF CREDIT CARD |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| DISKETTE |
$30.00/F |
| EMAIL |
$75.00/F |
| FTP |
$75.00/F |
|
