|
COUNTS THROUGH 06/30/2025 |
|
|
5,455,798 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
1,891,860 |
1 MONTH HOTLINE |
+
$15.00/M
|
2,924,430 |
3 MONTH HOTLINE |
+
$10.00/M
|
4,071,197 |
6 MONTH HOTLINE |
+
$5.00/M
|
1,964,000 |
EMAIL ADDRESSES |
$115.00/M
|
|
Nearly 65% of American women are defined as “overweight” by designer standards, as most designer collections end at size 10, with off-the-rack going up to 18. The Plus-Size market, sizes 14W and up to 32 or 5X, generated $17.5 billion in sales in 2011. What was your marketing share? If you sell women's clothing, accessories, shoes, lingerie or sleepwear in sizes to fit the ever growing market of plus-size women (no pun intended), this is the list you need to order!
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|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, INTERNET/ON-LINE, TRANSACTIONAL, COMPILED LISTS |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 37% MALE |
|
DWELLING TYPE |
$5.00/M |
ETHNIC/ETHNICITY |
$15.00/M |
EXACT AGE |
$10.00/M |
GENDER |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
HOUSEHOLD INCOME |
$5.00/M |
PHONE NUMBER |
$15.00/M |
PRESENCE OF CREDIT CARD |
$10.00/M |
ADDRESSING |
KEY CODING |
$3.00/M |
DISKETTE |
$30.00/F |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
|