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Fidelity Independent Adviser file is comprised of online and direct mail generated individuals who have subscribed, purchased, or inquired about the newsletter, Dion Money Management services, and/or special investment reports, research, and consulting pertaining to mutual fund investing. They have all confirmed their ownership and usage of a PC system by submitting their email address and receiving email based information from Fidelity Independent Adviser.
Fidelity Independent Adviser markets six (6) newsletters:
1. Fidelity Independent Adviser (our flagship newsletter)
2. Fidelity Independent Adviser Retirement Income Guide
3. Fidelity Independent Adviser ETF Report
4. Fidelity Independent Adviser Sector Momentum Tracker
5. Fidelity Independent Adviser ETF Momentum Tracker
6. Fidelity Independent Adviser PowerShares Momentum Tracker
Don Dion is a well-known leader in the financial money management and mutual fund arena. His strategy is to provide conservative longterm capital appreciation for mutual fund and ETF investors by taking advantage of the market's short-term fluctuations and buying opportunities. Don's newsletter, Fidelity Independent Adviser, along with his money management services, provides conservative investors with the resources, knowledge, and expertise to choose the right funds to be in at the right time. Subscribers and money management clients are mostly upper middle to upper income consumers. They are active investors who rely on
Don Dion's newsletter and money management services to protect and increase their long-term investments. As active investors, they share common interests in stocks, bonds, mutual funds, ETF’s, rare coins, and precious metals. They are credit-worthy individuals, who have made online and direct mail purchases with a major credit card.
Subscribers:
The Fidelity Independent Adviser is a double-opt-in-only list comprised of Big Trends registrants and allows advertisers to target a well-read, upscale, computer-literate consumer audience who are responsive to email offers. They are highly responsive to financial offers, options offers, Email newsletter subscription offers, upscale consumer, professional, and home office type offers.
Audience Profile:
Demographics: 80% men; median age: 48, median HHI: $80K; 68% attended college; 66% hold professional/managerial positions; average net worth: $600,000; 72% use a PC with Internet connectivity at home/home office. |
