The American Cat Owners file is comprised of families and individuals who have one or more cats in the household. These cat owners enjoy the companionship of their beloved cat while appreciating the independent nature unique to cats. The files includes multiple cat households, homes with indoor cats, and homes with primarily outdoor cats. These cat owners represent a diverse range of demographics with segmentation available in regards to age, gender, family status, education, ethnicity, income, homeowner, occupation, presence of children and a full range of hobbies, interests, lifestyle qualifiers and purchasing preference.
Additional lifestyle selects include upscale living and luxury lifestyle for higher end cat products, eco-living household for environmentally friendly pet products, donors to animal organizations and online pet product buyers.
Ideal list usage includes veterinarian services, vitamins and pet nutrition, cat toys, kitty treats and snacks, dietary needs such as food products for older or overweight cats, premium food and treats, apparel and accessories, brushes and hygiene products, magazines, cat focused blogs, sites and social media, pet hair cleaning products for the home, and much more! |
