The American Dog Owners file is comprised of families and individuals who have one or more dogs in the household. These dog owners enjoy the loyalty and companionship of their beloved family pet whom most would regard as a member of the family. These dog owners represent a diverse range of demographics with segmentation available in regards to age, gender, family status, education, ethnicity, income, homeowner, occupation, presence of children and a full range of hobbies, interests, lifestyle qualifiers and purchase preference. These households contain dogs of all sizes and breeds including those from breeders, local pet shops and rescue dogs.
Additional lifestyle selects include upscale living and luxury lifestyle for pampered pup products, eco-living household for environmentally friendly pet products, donors to animal organizations and online pet product buyers.
Ideal list usage includes veterinarian services, vitamins and pet nutrition, obedience school and boarding, grooming, pet toys, training materials, pet treats and snacks, dietary needs such as food products for older or overweight dogs, premium food and treats, apparel and accessories, brushes and hygiene products, magazines, dog focused blogs, sites and social media, dog shows, pet hair cleaning products for the home,
and much more! |
