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              |  | COUNTS THROUGH 09/30/2025 |  |  |  
          | 4,520,791 | TOTAL UNIVERSE / BASE RATE | $90.00/M |  
          | 1,189,161 | 1 MONTH HOTLINE | + 
      $15.00/M |  
          | 2,147,015 | 3 MONTH HOTLINE | + 
      $10.00/M |  
          | 3,286,815 | 6 MONTH HOTLINE | + 
      $5.00/M |  
          | 1,007,090 | EMAIL ADDRESSES | $115.00/M |  
        
        
          |  |  
          | These seniors spend on up-to-date fashions, trendy venues and modern furnishings.  Seniors are the most affluent of any age segment and account for 41% of all new cars and 80% of all luxury travel. With time and money to devote to a fashionable lifestyle, these consumers strive to surround themselves with the best.   Make sure to include this list in your next direct marketing campaign!   |  | 
        
          
            | MARKET: | CONSUMER |  
            | CHANNELS: |       |  
            | SOURCE: | INTERNET/ON-LINE, DIRECT RESPONSE, CREDIT CARDS, COMPILED LISTS, TRANSACTIONAL |  
            | PRIVACY: | UNKNOWN |  
            | DMA?: | NO |  
            | STATUS: | STANDARD PROVIDER |  
            | GEO: | USA |  
            | GENDER: | 49% FEMALE 51% MALE |  
          
          
            |  |  
            | EXACT AGE | $10.00/M |  
            | GENDER | $5.00/M |  
            | GEO/GEOGRAPHICAL | $5.00/M |  
            | HOMEOWNER | $5.00/M |  
            | HOUSEHOLD INCOME | $5.00/M |  
            | MAIL ORDER RESPONDER | $15.00/M |  
            | PHONE NUMBERS | $15.00/M |  
            | PRESENCE OF CREDIT CARD | $10.00/M |  
          
          
            | ADDRESSING |  
            | KEY CODING | $3.00/M |  
            | DISKETTE | $30.00/F |  
            | FTP | $75.00/F |  |