This database consists of reading enthusiasts who have purchased a portable electronic device that is designed primarily for reading digital books and periodicals. These devices are very similar in appearance to tablet computers. Two of the more popular E-Readers on the consumer market are the Kindle and Nook, with competition ever growing.
Statistics show that owners of E-Book readers are split fairly even between genders. The key demographic for this segment is adults age 35-54. These consumers are more likely to frequent the internet and own smart phones. In addition, these individuals typically earn six-figure incomes and have obtained a bachelor’s or post-graduate degree.
E-Reader owners enjoy cutting edge technology and are apt to purchase the newest equipment available. Excellent prospects for smart phones, satellite television & radio, video gaming systems, GPS, mobile music players, home theater systems, high definition televisions and more. |