|
COUNTS THROUGH 04/30/2025 |
|
|
| 31,542 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 5,497 |
EMAIL ADDRESSES |
$115.00/M
|
|
|
|
These typically married, mid-50's homeowners spend more than $3 billion annually on RV aftermarket products alone! They like to spend their vacation time seeing America from the comfort and convenience of their second home on wheels. This audience is perfect not only for RV products and services, but leisure, outdor, travel, dining, ladies and men's apparel, insurance and telecommunications offers as well.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
PUBLIC AND PROPRIETARY SOURCES, SURVEY, COMPILED LISTS, WARRANTY CARD, DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
49% FEMALE 51% MALE |
|
|
| DWELLING TYPE |
$5.00/M |
| EXACT AGE |
$10.00/M |
| GENDER |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| HOUSEHOLD INCOME |
$5.00/M |
| MAIL ORDER RESPONDER |
$15.00/M |
| MODEL |
$15.00/M |
| PHONE NUMBER |
$15.00/M |
| PRESENCE OF CREDIT CARD |
$10.00/M |
| YEAR |
$15.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| DISKETTE |
$30.00/F |
| EMAIL |
$75.00/F |
| FTP |
$75.00/F |
|
