This Masterfile is used to create strong Response Models, Good Customer Match Models, and Mail Match Models. BMG builds a model and creates an equation based on these names. BMG then provides mailers with a gains chart which is used as a forecast tool to select names. The gains chart will be segmented and an expected response will be provided for each segment.
Belvoir is the go-to resource for hobbyists, from those with a budding interest to those most passionate. Belvoir produces over 20 self improvement and DIY magazines and newsletters that cater to dedicated organic living, and antique enthusiasts, pet owners, gun owners, boaters and the health conscious. With extensive demographic and psychographic data on US domestic households, the Belvoir Corporate Enhanced Database produces a unique audience for almost any campaign.
All orders cancelled after merge and/or mail date will be billed at full rental rate. Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges. List owner/manager needs to be notified of any cut backs or cancellations before the merge happens.
*Count requests and Orders which need zip file breakouts will incur the $35/F fee for scf/zip files up to 5. Any additional scf/zip files will be charged at $5 each. |
