|
COUNTS THROUGH 04/30/2025 |
|
|
44,246,328 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
5,144,430 |
1 MONTH HOTLINE |
+
$15.00/M
|
15,282,249 |
3 MONTH HOTLINE |
+
$10.00/M
|
29,233,276 |
6 MONTH HOTLINE |
+
$5.00/M
|
6,555,390 |
EMAIL ADDRESSES |
$115.00/M
|
|
Cross segmenting with other demograpics or psychographic attributes like presence of children, golf, travel, decorating, fitness, financial, inspirational or even science fiction makes this a must test for any publisher.
|
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, LIFESTYLE QUESTIONNAIRE, WARRANTY CARD |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
49% FEMALE 51% MALE |
|
DWELLING TYPE |
$5.00/M |
ETHNIC/ETHNICITY |
$15.00/M |
EXACT AGE |
$10.00/M |
GENDER |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
HOUSEHOLD INCOME |
$5.00/M |
MAIL ORDER RESPONDER |
$15.00/M |
PHONE NUMBER |
$15.00/M |
PRESENCE OF CREDIT CARD |
$10.00/M |
ADDRESSING |
KEY CODING |
$3.00/M |
DISKETTE |
$30.00/F |
FTP |
$75.00/F |
|