|
COUNTS THROUGH 11/30/2025 |
|
|
| 44,246,328 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 5,144,430 |
1 MONTH HOTLINE |
+
$15.00/M
|
| 15,282,249 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 29,233,276 |
6 MONTH HOTLINE |
+
$5.00/M
|
| 6,555,390 |
EMAIL ADDRESSES |
$115.00/M
|
|
|
|
Cross segmenting with other demograpics or psychographic attributes like presence of children, golf, travel, decorating, fitness, financial, inspirational or even science fiction makes this a must test for any publisher.
|
|
| POPULARITY: |
98 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, LIFESTYLE QUESTIONNAIRE, WARRANTY CARD |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
49% FEMALE 51% MALE |
|
|
| DWELLING TYPE |
$5.00/M |
| ETHNIC/ETHNICITY |
$15.00/M |
| EXACT AGE |
$10.00/M |
| GENDER |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| HOUSEHOLD INCOME |
$5.00/M |
| MAIL ORDER RESPONDER |
$15.00/M |
| PHONE NUMBER |
$15.00/M |
| PRESENCE OF CREDIT CARD |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| DISKETTE |
$30.00/F |
| FTP |
$75.00/F |
|