Alliant Direct Audiences - Entertainment & Pastimes Products Mailing List

Relevance is the key to engaging Entertainment & Pastimes Product buyers. Alliant Direct Audiences is a transactional data platform that enables you to target responsive audiences across any marketing channel. Alliant simplifies campaign selection by providing a powerful combination of product interest and marketing performance attributes that deliver consistent, targeted results. Additional campaign enhancements are available through custom modeling and integrated cross-channel segments.

SEGMENTS

COUNTS THROUGH 05/13/2025

15,986,929

TOTAL UNIVERSE / BASE RATE

$80.00/M

610,796

30 DAY HOTLINE

$80.00/M

1,487,911

3 MONTH

$80.00/M

3,813,606

12 MONTH

$80.00/M

6,147,899

ENTERTAINMENT PRODUCTS (DVD, CD) - 12 MONTH

$80.00/M

117,714

ADVENTURE PRODUCTS - 12 MONTH

$80.00/M

1,024,006

HISTORY PRODUCTS - 12 MONTH

$80.00/M

1,880,559

MYSTERY PRODUCTS - 12 MONTH

$80.00/M

655,448

SCIENCE FICTION / FANTASY PRODUCTS - 12 MONTH

$80.00/M

570,864

SCIENCE AND NATURE PRODUCTS - 12 MONTH

$80.00/M

CATALOGER RATE

$70.00/M

FUNDRAISER RATE

$70.00/M

ADD EMAIL ADDRESS

+ $45.00/M

DESCRIPTION

Alliant Direct Audiences — Entertainment & Pastimes Products
Over 11.4 million consumers who have seek Entertainment & Pastimes Products catering to their interests. A responsive buying group seeking offers for videos, music, books, magazines, clubs and continuity products. Marketers with products designed for adventure, history, mystery, science fiction, fantasy, science and nature interests can target six individual enthusiast categories.

Performance Characteristics:
In addition to Entertainment & Pastimes Product buying histories, brokers and marketers can further refine selections to target marketing behaviors relevant to their offers based on detailed transaction information from Alliant. Selectable Direct Audience performance characteristics include:

Response Performance

Purchase recency: 30, 60, 90 days

Direct Marketing Payers

Multi-Buyers

New Movers: 3 month, 6 month

Payment Behaviors

Payment Performance: Top 10%, Top 25%, Top 50%, Bottom 50%, Bottom 25%, Bottom 10%

Big Spenders — Cash or Check

Big Spenders — Credit Card

Paid with Cash or Check

Paid with Credit Card

Credit Seekershttps://app.nextmark.com/market?page=media/media&id=334343

Paid Cancelers

Frequent Returners

Channel Preferences

Direct Mail Responders

Telemarketing Responders

Internet/Email Responders

Buying Behaviors

Continuous Payment Buyers
(Continuity/Replenishment/Subscription products)

Merchandise Buyers

Shopaholics

Other Campaign Enhancements and Multi-Channel Marketing Opportunities:

Over 600 Demographic, lifestyle and psychographic selects
On-Demand performance models
Opted-in email addresses
Phone numbers
Custom model development

Need help maximizing your mail campaigns? Optimization. Retention. Reactivation. Call for information on Alliant's Campaign Intelligene solutions.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #334343 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
7,500 NAME MINIMUM ORDER $80.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
REUSE IS AVAILABLE AT $75.00/M
CANCELLATION FEE AT $150.00/F

POPULARITY:	97
MARKET:	CONSUMER
CHANNELS:
SOURCE:	DIRECT MAIL SOLD, VIDEOTAPES/DVD, NEWSLETTER, COMPILED LISTS, PUBLICATIONS, RECORD/CASSETTE/CD, CONTINUITY/CLUB/BUYER, MASTERFILE ENHANCED, TELEMARKETING, MULTI-BUYERS, DIRECT RESPONSE, BUYERS, MEMBERSHIP, SWEEPS GENERATED, INTERNET/ON-LINE, OPT-IN E-MAIL, CASH BUYERS, SINGLE BUYERS
PRIVACY:	OPT-IN
DMA?:	NO
STATUS:	PREFERRED PROVIDER
GEO:	USA
GENDER:	55% FEMALE 45% MALE