Alliant Direct Audiences - Home & Garden Products Mailing List

Relevance is the key to engaging Home & Garden Product buyers. Alliant Direct Audiences is a transactional data platform that enables you to target responsive audiences across any marketing channel. Alliant simplifies campaign selection by providing a powerful combination of product interest and marketing performance attributes that deliver consistent, targeted results. Additional campaign enhancements are available through custom modeling and integrated cross-channel segments.

SEGMENTS

COUNTS THROUGH 05/13/2025

30,897,359

TOTAL UNIVERSE / BASE RATE

$80.00/M

5,286,028

30 DAY HOTLINE

$80.00/M

10,882,882

3 MONTH

$80.00/M

21,764,965

12 MONTH

$80.00/M

13,611,937

HOME DECOR PRODUCTS - 12 MONTH

$80.00/M

10,871,704

GARDENING PRODUCTS - 12 MONTH

$80.00/M

CATALOGER RATE

$70.00/M

FUNDRAISER RATE

$70.00/M

ADD EMAIL ADDRESS

+ $45.00/M

DESCRIPTION

Alliant Direct Audiences — Home & Garden Products
Select from 32 million consumers who have purchased Home & Garden products and services to improve and beautify their homes. Home improvement, home decor, furniture and gardening & horticulture product marketers can target individual enthusiast categories.

Performance Characteristics:
In addition to Home & Garden Product buying histories, brokers and marketers can further refine selections to target marketing behaviors relevant to their offers based on detailed transaction information from Alliant. Selectable Direct Audience performance characteristics include:

Response Performance

Purchase recency: 30, 60, 90 days

Direct Marketing Payers

Multi-Buyers

New Movers: 3 month, 6 month

Payment Behaviors

Payment Performance: Top 10%, Top 25%, Top 50%, Bottom 50%, Bottom 25%, Bottom 10%

Big Spenders — Cash or Check

Big Spenders — Credit Card

Paid with Cash or Check

Paid with Credit Card

Credit Seekers

Paid Cancelers

Frequent Returners

Channel Preferences

Direct Mail Responders

Telemarketing Responders

Internet/Email Responders

Buying Behaviors

Continuous Payment Buyers
(Continuity/Replenishment/Subscription products)

Merchandise Buyers

Shopaholics

Other Campaign Enhancements and Multi-Channel Marketing Opportunities:

Over 600 Demographic, lifestyle and psychographic selects
On-Demand performance models
Opted-in email addresses
Phone numbers
Custom model development

Need help maximizing your mail campaigns? Optimization. Retention. Reactivation. Call for information on Alliant's Campaign Intelligene solutions.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #334331 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
7,500 NAME MINIMUM ORDER $80.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
REUSE IS AVAILABLE AT $75.00/M
CANCELLATION FEE AT $150.00/F

POPULARITY:	97
MARKET:	CONSUMER
CHANNELS:
SOURCE:	BUYERS, DIRECT RESPONSE, SWEEPS GENERATED, INTERNET/ON-LINE, NEWSLETTER, PUBLICATIONS, DIRECT MAIL SOLD, TELEMARKETING, VIDEOTAPES/DVD, RECORD/CASSETTE/CD, MEMBERSHIP, MASTERFILE ENHANCED, MULTI-BUYERS, CASH BUYERS, OPT-IN E-MAIL, SINGLE BUYERS, CONTINUITY/CLUB/BUYER, COMPILED LISTS
PRIVACY:	OPT-IN
DMA?:	NO
STATUS:	PREFERRED PROVIDER
GEO:	USA
GENDER:	55% FEMALE 45% MALE