Alliant Direct Audiences - Product Type Masterfile Mailing List

Relevance is the key to engaging buyers. Alliant Direct Audiences is a transactional data platform that enables you to target responsive audiences across any marketing channel. Alliant simplifies campaign selection by providing a powerful combination of product interest and marketing performance attributes that deliver consistent, targeted results. Additional campaign enhancements are available through custom modeling and integrated cross-channel segments.

SEGMENTS

COUNTS THROUGH 08/12/2025

51,012,285

TOTAL UNIVERSE / BASE RATE

$80.00/M

11,050,400

30 DAY HOTLINE

$80.00/M

22,750,800

3 MONTH

$80.00/M

50,000,700

12 MONTH

$80.00/M

17,819,678

BOOK BUYER

$80.00/M

18,539,776

CLUB / CONTINUITY BUYER - 12 MONTH

$80.00/M

6,147,899

ENTERTAINMENT (MUSIC / VIDEO) BUYER - 12 MONTH

$80.00/M

39,886,960

MAGAZINE BUYER - 12 MONTH

$80.00/M

16,949,123

MERCHANDISE BUYER - 12 MONTH

$80.00/M

CATALOGER RATE

$70.00/M

FUNDRAISER RATE

$70.00/M

ADD EMAIL ADDRESS

+ $45.00/M

DESCRIPTION

Alliant Direct Audiences — Product Type Masterfile
This masterfile allows you to select audiences with a history of buying specific media types and product offers. Over 65 million consumers are segmented by major direct response categories, including magazine, book, entertainment (music and video), club / continuity and merchandise.

Performance Characteristics:
In addition to product type interests, brokers and marketers can further refine selections to target marketing behaviors relevant to their offers based on detailed transaction information from Alliant. Selectable Direct Audience performance characteristics include:

Response Performance

Purchase recency: 30, 60, 90 days

Direct Marketing Payers

Multi-Buyers

New Movers: 3 month, 6 month

Payment Behaviors

Payment Performance: Top 10%, Top 25%, Top 50%, Bottom 50%, Bottom 25%, Bottom 10%

Big Spenders — Cash or Check

Big Spenders — Credit Card

Paid with Cash or Check

Paid with Credit Card

Credit Seekers

Paid Cancelers

Frequent Returners

Channel Preferences

Direct Mail Responders

Telemarketing Responders

Internet/Email Responders

Buying Behaviors

Continuous Payment Buyers
(Continuity/Replenishment/Subscription products)

Merchandise Buyers

Shopaholics

Other Campaign Enhancements and Multi-Channel Marketing Opportunities:

Over 600 Demographic, lifestyle and psychographic selects
On-Demand performance models
Opted-in email addresses
Phone numbers
Custom model development

Need help maximizing your mail campaigns? Optimization. Retention. Reactivation. Call for information on Alliant's Campaign Intelligene solutions.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #334327 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
7,500 NAME MINIMUM ORDER $80.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
REUSE IS AVAILABLE AT $75.00/M
CANCELLATION FEE AT $150.00/F

MARKET:	CONSUMER
CHANNELS:
SOURCE:	CASH BUYERS, RECORD/CASSETTE/CD, TELEMARKETING, INTERNET/ON-LINE, NEWSLETTER, DIRECT MAIL SOLD, COMPILED LISTS, DIRECT RESPONSE, SWEEPS GENERATED, SINGLE BUYERS, MEMBERSHIP, VIDEOTAPES/DVD, BUYERS, MULTI-BUYERS, CONTINUITY/CLUB/BUYER, OPT-IN E-MAIL, MASTERFILE ENHANCED, PUBLICATIONS
PRIVACY:	OPT-IN
DMA?:	NO
STATUS:	PREFERRED PROVIDER
GEO:	USA
GENDER:	55% FEMALE 45% MALE