Alliant Direct Audiences - Vacation & Travel Products Mailing List

Alliant Direct Audiences — Vacation/Travel Products
Select from 295,000 active travelers who purchase products and services to meet their interests in Vacation & Travel. A responsive audience for deals on transportation, accommodations and attractions in the U.S. and abroad.

Performance Characteristics:
Use these selects to target price points and marketing behaviors relevant to your offer(s) -- based on detailed transaction information from Alliant. Selectable Direct Audience performance characteristics include:

Response Performance

• Purchase recency: 30, 60, 90 days
• Direct Marketing Payers
• Multi-Buyers
• New Movers: 3 month, 6 month
  

Payment Behaviors

• Payment Performance: Top 10%, Top 25%, Top 50%, Bottom 50%, Bottom 25%, Bottom 10%
• Big Spenders — Cash or Check
• Big Spenders — Credit Card
• Paid with Cash or Check
• Paid with Credit Card
• Credit Seekers
  
• Paid Cancelers
• Frequent Returners

Channel Preferences

• Direct Mail Responders
• Telemarketing Responders
• Internet/Email Responders

Buying Behaviors

• Continuous Payment Buyers
  (Continuity/Replenishment/Subscription products)
• Merchandise Buyers
• Shopaholics

Other Campaign Enhancements and Multi-Channel Marketing Opportunities:

• Over 600 Demographic, lifestyle and psychographic selects
• On-Demand performance models
• Opted-in email addresses
• Phone numbers
  
• Custom model development

Need help maximizing your mail campaigns? Optimization. Retention. Reactivation. Call for information on Alliant's Campaign Intelligene solutions.

• To order this list, contact your List Broker and ask for NextMark List ID #334326 or click here to place your request.
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• 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
• EXCHANGE IS NOT AVAILABLE
• REUSE IS AVAILABLE AT $75.00/M
• CANCELLATION FEE AT $150.00/F