|
COUNTS THROUGH 08/31/2025 |
|
|
| 23,321,568 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 4,071,955 |
1 MONTH HOTLINE |
+
$15.00/M
|
| 9,639,195 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 15,037,536 |
6 MONTH HOTLINE |
+
$5.00/M
|
| 6,155,777 |
EMAIL ADDRESSES |
$115.00/M
|
|
|
Lovers of the great outdoors, these consumers are enthusiastic about their hobbies that keep them outside. Whether it's Hunting or Fishing, Camping, Hiking, or even Surfing or Snowboarding, they are enthusiastic about their hobbies and are always on the lookout for products that enhance their pursuits. These are not your typical couch potatoes!
Hunting: 911,886
Fishing: 8,843,548
Shooting: 9,495,674
Outdoor Sports: 10,593,557
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, TRANSACTIONAL, PUBLIC RECORD, SURVEY/QUESTIONNAIRE, INTERNET/ON-LINE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
49% FEMALE 51% MALE |
|
|
| DWELLING TYPE |
$5.00/M |
| ETHNICITY |
$15.00/M |
| EXACT AGE |
$10.00/M |
| GENDER |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| HOUSEHOLD INCOME |
$5.00/M |
| MAIL ORDER RESPONDER |
$15.00/M |
| PHONE NUMBER |
$15.00/M |
| PRESENCE OF CREDIT CARD |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| DISKETTE |
$30.00/F |
| FTP |
$75.00/F |
|
