PARAGON GARDEN & GARDENING PAID PRODUCT BUYERS/SUBSCRIBERS DATABASE Mailing List

The PARAGON Garden & Gardening Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active 12 month buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased garden and/or gardening merchandise and has also paid for a subscription to a garden and/or gardening publication with many spending more than $100 per year via direct mail, specialty catalogs and the internet.

SEGMENTS COUNTS THROUGH 03/31/2025
5,719,055 TOTAL UNIVERSE / BASE RATE $100.00/M
 3,688,790 ONLINE TRANSACTIONS IN PAST 12 MONTHS     + $10.00/M
 3,071,132 6 MONTH HOTLINE - TOTAL COUNT     + $10.00/M
 1,498,392 3 MONTH HOTLINE - TOTAL COUNT     + $15.00/M
 772,072 1 MONTH HOTLINE - TOTAL COUNT     + $20.00/M
DESCRIPTION
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The Paragon Garden & Gardening Paid Product Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased garden and/or gardening merchandise and has also paid for a subscription to a garden and/or gardening publication within the previous 12 months with many of these garden and gardening buyers and subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.

  •  All records are BOTH buyers AND subscribers
  • All records have two or more known transactions within the past 12 months
  • Incomes average $65,000+
  • RFM criteria updated monthly and selectable

Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.

It is perfect for offers for offers on indoor houseplants and outdoor gardening of flowers, fruits, vegetables, herbs, trees & shrubs including tools, equipment and instruction/education found in merchandise catalogs and publications, credit card offers, and club membership campaigns.

 

Refine selects by age, income, gender, average amount spent as well as many others.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #334264 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 5,000 NAME MINIMUM ORDER $500.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 25,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 5,000 AT $90.00/M
  • CANCELLATION FEE AT $100.00/F
POPULARITY: 96
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: PAID PRODUCT BUYERS & PAID PUBLICATION SUBSCRIBERS 
PRIVACY: OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 68% FEMALE 32% MALE  
SPENDING: $75.00 AVERAGE ORDER 
SELECTS
$100+   $10.00/M
$200+   $15.00/M
AVERAGE AMOUNT SPENT   
CREDIT CARD TYPE   $15.00/M
ETHNIC/ETHNICITY   $10.00/M
EXACT AGE   $10.00/M
GENDER/SEX   $8.00/M
GEO/GEOGRAPHICAL   $8.00/M
HOME OWNER   $10.00/M
HOUSEHOLD INCOME   $10.00/M
LIFESTYLE   $10.00/M
ONLINE BUYERS   $10.00/M
PRESENCE OF CHILD - OMIT   $8.00/M
PRESENCE OF CHILD - SELECT   $8.00/M
PRODUCT   $10.00/M
RFM CRITERIA   
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL DELIVERY  $50.00/F
HOME ADDRESS  NO CHARGE
KEYING  $5.00/M
ODD/EVEN SPLIT  $10.00/M
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