The Paragon Garden & Gardening Paid Product Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased garden and/or gardening merchandise and has also paid for a subscription to a garden and/or gardening publication within the previous 12 months with many of these garden and gardening buyers and subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.
- All records are BOTH buyers AND subscribers
- All records have two or more known transactions within the past 12 months
- Incomes average $65,000+
- RFM criteria updated monthly and selectable
Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.
It is perfect for offers for offers on indoor houseplants and outdoor gardening of flowers, fruits, vegetables, herbs, trees & shrubs including tools, equipment and instruction/education found in merchandise catalogs and publications, credit card offers, and club membership campaigns.
Refine selects by age, income, gender, average amount spent as well as many others. |
