|
COUNTS THROUGH 11/30/2025 |
|
|
| 2,914,854 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 338,800 |
1 MONTH HOTLINE |
+
$15.00/M
|
| 1,012,431 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 1,968,900 |
6 MONTH HOTLINE |
+
$5.00/M
|
| 765,118 |
EMAIL ADDRESSES |
$115.00/M
|
|
|
|
This mostly male audience has changed over time, from a cult-like setting to a more mainstream demographic.These riders are in their mid 40’s with median incomes of $85,000 and are willing to devote a large percentage of their discretionary income on their beloved machines.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, TRANSACTIONAL, INTERNET/ON-LINE, DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
49% FEMALE 51% MALE |
|
|
| DWELLING TYPE |
$5.00/M |
| ETHNICITY |
$15.00/M |
| EXACT AGE |
$10.00/M |
| GENDER |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| HOUSEHOLD INCOME |
$5.00/M |
| MAIL ORDER BUYER |
$15.00/M |
| PHONE NUMBER |
$15.00/M |
| PRESENCE OF CREDIT CARD |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| DISKETTE |
$30.00/F |
| EMAIL |
$75.00/F |
| FTP |
$75.00/F |
|