|
COUNTS THROUGH 04/30/2025 |
|
|
14,635,743 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
3,710,845 |
EMAIL ADDRESSES |
$115.00/M
|
|
This generation is known for its expertise with digital and media. They own smart phones and ipads and use Twitter, Facebook and MySpace as a way to communicate.
They are the most educated age group, with a higher percent going to college, and amassing college debt.They are informed shoppers who look for cheaper versions of the items they want – maintaining tight budgets while still staying trendy. These Millennials believe in sustaining the environment and tend to support companies that support good causes.
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, INTERNET/ON-LINE, COMPILED LISTS |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
49% FEMALE 51% MALE |
|
DWELLING TYPE |
$5.00/M |
ETHNIC/ETHNICITY |
$15.00/M |
EXACT AGE |
$10.00/M |
GENDER |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
HOUSEHOLD INCOME |
$5.00/M |
MAIL ORDER BUYER |
$15.00/M |
PHONE NUMBER |
$15.00/M |
PRESENCE OF CREDIT CARD |
$10.00/M |
ADDRESSING |
KEY CODING |
$3.00/M |
DISKETTE |
$30.00/F |
FTP |
$75.00/F |
|