|
COUNTS THROUGH 10/31/2025 |
|
|
| 14,635,743 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
| 3,710,845 |
EMAIL ADDRESSES |
$115.00/M
|
|
|
|
This generation is known for its expertise with digital and media. They own smart phones and ipads and use Twitter, Facebook and MySpace as a way to communicate.
They are the most educated age group, with a higher percent going to college, and amassing college debt.They are informed shoppers who look for cheaper versions of the items they want – maintaining tight budgets while still staying trendy. These Millennials believe in sustaining the environment and tend to support companies that support good causes.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, INTERNET/ON-LINE, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
49% FEMALE 51% MALE |
|
|
| DWELLING TYPE |
$5.00/M |
| ETHNIC/ETHNICITY |
$15.00/M |
| EXACT AGE |
$10.00/M |
| GENDER |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| HOUSEHOLD INCOME |
$5.00/M |
| MAIL ORDER BUYER |
$15.00/M |
| PHONE NUMBER |
$15.00/M |
| PRESENCE OF CREDIT CARD |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| DISKETTE |
$30.00/F |
| FTP |
$75.00/F |
|