|
COUNTS THROUGH 04/30/2025 |
|
|
28,800,095 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
11,954,151 |
CAT OWNER |
|
17,909,219 |
DOG OWNER |
|
1,408,597 |
HORSE OWNER |
|
6,289,389 |
EMAIL ADDRESSES |
$115.00/M
|
|
An astonishing $41 billion a year is spent on pet love! Pet insurance, medications, veterinarian expenses, toys and food are just the basic categories in which consumers spend money on a continual basis. According to the ASPCA, loving owners spend from $400 to $700 per year caring for their dog or cat.
Selectable by dog, cat or horse, income, presence of children, dwelling type or a range of buying habits, you can further target your audience to match your offered product. Pet product catalogers, animal publications, pet insurance, franchise pet stores and online food and product businesses will all find happiness equal to a wet nose and wagging tail when they test this file!
|
|
POPULARITY: |
97 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
INTERNET/ON-LINE, TRANSACTIONAL, DIRECT RESPONSE, COMPILED LISTS |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
49% FEMALE 51% MALE |
|
DWELLING TYPE |
$5.00/M |
EXACT AGE |
$10.00/M |
GENDER |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
HOUSEHOLD INCOME |
$5.00/M |
MAIL ORDER RESPONDER |
$15.00/M |
PHONE NUMBER |
$15.00/M |
PRESENCE OF CREDIT CARD |
$10.00/M |
ADDRESSING |
KEY CODING |
$3.00/M |
DISKETTE |
$30.00/F |
FTP |
$75.00/F |
|